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Hey there,
Summer brings more than long days and beautiful weather, it brings street fairs and outdoor flea markets! Participating in local fairs is a fabulous way to “get out there” and meet your customers face-to-face and start making connections.
Is there a fair coming up in your neighborhood? Once you’ve signed up, there are a few things you need to consider:
- Create an impressive visual displays & signage that grabs people’s attention
- Give a juicy offer! It doesn’t hurt to give people a deal to try out your product. It could be free samples, 20% off, buy one get one free…etc are a big draw for customers
- Make ayment easy – use services like square to accept credit cards and have enough cash change on hand to last you the day
- Have lots of snacks and water. You need to stay refreshed and energized
- Make sure to bring a comfortable pair of shoes and chair to sit on
…. and of course, enough selection of your awesome product!
Watching people interact with your products, and being on-hand to answer (and ask!) questions, can provide you with invaluable information on the strengths and possible limitations of your product line. Being open to suggestions will help improve not only your selection, but your reputation and sales as well! You will also be surrounded by local artisans and brands who could end up as wonderful collaborators and support systems.
Here’s to getting out there!
xoxo,
Grace Kang
Your Retail Product Mentor
p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!
p.s.s. If you live in the Brooklyn area, we will be participating in the 5th Ave Street Fair in collaboration with 2hFlowers.com on Sunday, May 20th 12-6pm. We will be debuting 3 exclusive floral design for Pink Olive along with a sweet deal for everyone who comes by the booth (167 Fifth Avenue Park Slope, NY 11217). See you there!
image: kristiana parn display
Hey there!
Marie Forleo just opened the doors to her legendary B-School program and I have to say, it’s pretty awesome!
She’s detailed exactly what you’ll learn- and what you won’t – in this 8 week training to help you leverage your online presence for more sales and more impact. I have personally taken B-School myself and can attest to how it has generated thousands of dollars in revenue for my business. B-School is one of the most comprehensive programs out there and she’s got hundreds and hundreds of other graduate reviews to prove it works.
I heard from Marie that she doesn’t think she’s offering this program again “live” for a while so if you want to work with her, now is the time.
Check it out before it fills up!
Talk soon,
P.S. If you’re wondering if B-School is right for you, check out the link below where she addresses virtually EVERY concern or question you have!
Have more questions about Marie’s B-School?
Hey there,
Are you a mom who daydreams of running your own business between baby bottles and burpings? Do you find yourself wishing you had an “alternative career” (alternative to the office or being away from home) that involved a passion of yours? Then "mompreneurs" Meg Mateo Ilasco and Cat Seto’s Mom, Inc. is the book for you.
These ladies show readers how to budget their time, money and energy to ensure each of their babies, both real and business, get the attention they need and deserve. They cover the earlier technical business issues such as estimates, contracts, pricing, sourcing materials, safety regulations and cost with easy to follow charts, equations and examples. Continuing from there, you will learn how to name, market and increase exposure of their newborn business.
“Although your days will be one whirlwind after another, we hope that you’ll soon agree with us that being an entrepreneur mom gives you the best of both worlds.”
If you live in NYC of CA, you are in for a real treat! Come celebrate the release of "Mom, Inc." and meet authors Meg Mateo Ilasco & Cat Seto during their book tour. I will be attending the event on Monday, May 21st at Pink Olive in NYC and look forward to seeing you there! Please RSVP to mominc_events@zoho.com to attend.
xo,
Grace Kang
Your Retail Product Mentor
p.s. If you are looking to jump start your online business and want to do it in the comfort of your own home, check out Marie Forleo's training videos. It will knock your socks off...
