When you first meet someone new, what is it that “thing” you remember about that person? Part of it is could be what they looked like, or perhaps their hobbies or profession. However, what makes a person really memorable is if they have a great story to tell. Everyone’s got one, but it’s those who know how to tell a good story that will make them stand out from the crowd. The same goes for building a memorable brand. As a new or emerging designer, there is so much time and effort spent on marketing your product but without without a good story you’ll blend into the hundreds of other brands vying for the same attention.
Every successful brand has a compelling story to tell – be it how they got started, what “sparked” the idea, or what credibility they bring to the table or what problem it solves. However, what makes it even MORE compelling is when you can also inject some humor or personal elements in telling your story. This unique combination creates a story that is personable and give you an edge against your competition. As someone who is constantly checking out new designers, it makes the selection process that much easier when I can relate with their story and can easily share with my customers. It’s an added-value that is low cost to you!
In order to build this story for your brand, you must first verbalize it for yourself. A great tip is to list some FUN things people may not know about you and create an “inspiration” FUN board. By piecing together different sources of inspiration, you will be able to formulate a story that is “uniquely” you. My inspiration FUN board is dedicated to my loving father, who passed away this past week. He was a thoughtful and creative man who inspired me take risks and follow my dreams.
So are you ready to take action? Create your own FUN board and share your experience here.
Your Retail Product Mentor
p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!
p.s.s. I have two spots that opened up in my private coaching program. If you are interested in taking one of these coveted spots and start up-leveling your business, please email firstname.lastname@example.org for a 15-minute “Get Acquainted” session! I look forward to hearing more about your business.
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“I learned so much in Grace Kang’s Retail Recipes 2 hour workshop on how to get your products retail ready. She gave us a checklist that made me see clearly the missing pieces and why I’m not retail ready yet! I knew right away that I needed to sign up for her retail coaching/consulting package. Grace is the missing link who can help me resolve many of the issues I am currently facing, help get my business to the next level and my products into retail stores. I am very excited to start working with Grace!”
Grace Kang is founder of Retailrecipes.com. Grace works with emerging designers how to sell to more retail stores and create a desirable brand. As a former buyer for Bloomingdale’s, Saks and Barney’s New York, Grace knows what retail buyers are looking for. She can help “jump-start” your business by guiding you in the right direction using her formula for retail success. Grace also operates two retail stores in NYC called Pink Olive and balances her time with her new husband and cat. To get your FREE Checklist Report – 10 things you MUST do before approaching a retail buyer, visit www.retailrecipes.com