Events

Simple tip to get a mini-salesperson to work for you for FREE!

by grace on November 16, 2011

coffeemint 1024x853 Simple tip to get a mini salesperson to work for you for FREE!

Hey there!

Do you like selling? It’s okay if you say,”No.” Most people don’t. Here’s the secret: the secret to selling is to not approach it as selling. Stay with me. The key to selling is to figure out what the end experience will feel like and speak to that point first. Most people make the mistake of talking about the features of their product (i.e. color, ingredients, dimensions..etc) and not the end result. Although it is relevant information, your customers need to feel the connection first before they can buy from you.  Leading with the benefits and for whom the merchandise would be a good gift will help the customer connect to you and your product.  People want to hear the end result of an experience, in this case, finding a gift their recipient will really appreciate.

Do you have your own retail space OR showcasing at a marketplace this holiday? This technique can be applied to signs around your store (or booth) as well. It will be like having a mini-salesperson working for you for FREE. Instead of just listing the name and a few dry facts about certain merchandise, list those you think would love to receive it as a gift, and the unique qualities they’d value.

For example, instead of just listing the various scents or ingredients of these amazing Saipua soaps we focus on:

* Knowing that they’re hand crafted right around the corner with special care and affection really gives these great smelling soaps a fantastic uniqueness.

* Beautiful packaging instantly turns these into a decor piece

* Smell is the sense that triggers the strongest memories, so anyone that you share a very special memory with. They’re also the perfect gift when visiting someone’s home or a small token of thanks to your mom, grandmother, or friend.

 

  So your sign may look something like this:
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Pick your top 10 best selling KEY items for the holidays. Write down some of the benefits and who it would be good for and lead ALL your selling conversations with that first. I would love to hear your ideas here.

Here’s to Selling… the FUN way!

xoxo,
grace.1 Simple tip to get a mini salesperson to work for you for FREE!
Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

image by saipua

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Are you joining us to get your product RETAIL READY?

Why play the guessing game when you can learn exactly what retail buyers are looking for? You will have an opportunity to ask Grace your questions LIVE after the teleseminar on Tuesday, November 22nd at 12pm EST. Sign up here to reserve your spot and enjoy your bonus! The BONUS alone is worth the investment!

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50 Ways to Make Your Customer SMILE :)

by grace on November 9, 2011

smile.1 50 Ways to Make Your Customer SMILE :)
Hey there!No matter what product you make or service you offer, you are in the “feel good” business of providing exceptional customer service.As the saying goes, “People buy with emotion and justify with logic.” Your focus should be all about creating a fun and inviting experience for your customers, whether you sell to retailers or directly to customers. Too many businesses see customers as walking dollar signs or one-time transaction. The best way to WOW them and maintain a meaningful(and profitable) relationship is to be genuine and look out for their best interests!

Here are my favorite ways to WOW your customer’s experience and make them SMILE:

1. Smile
2. Compliment your customer on his or her purchases.
3. Tell your customer why a product isn’t right for him or her.
4. Empathize with upset customers. Say you’re sorry.
5. Offer to gift-wrap purchases if you already know it is a gift. Don’t wait for them to ask.
6. When a customer says, “thank you,” say “you’re welcome.”
7. Give unexpected surprises.
8. Write a handwritten thank you note.
9. Give a gift… just because.
10. Remember their birthdays.
11. If you can’t fulfill a customer’s need, suggest another company.
12. Offer recommendations for places to eat.
13. Always suggest items that will enhance the customer’s experience.
14. Cross-promote with other local businesses and offer deals to your loyal customers. Think of win-win partnerships.
15. Accept responsibility when your company makes a mistake. Say you’re sorry.
16. Open the door for your customer.
17. Give special previews on new product launches.
18. Offer exclusive product.
19. Remember your customer’s name and use it in your communication.
20. Be willing to go above and beyond what is expected.
21. Always be thankful. What goes around comes around.
22. Give your customer undivided attention.
23. Provide resources that have nothing to do with you and everything to do with your customer.
24. Replace damaged product before you get the original back.
25. Beat your own delivery promise.
26. Empower your team to make great customer service decisions.
27. Offer free drinks to customers.
28. Follow up on customer requests.
29. Welcome suggestions and feedback, even the negative ones.
30. Listen.
31. Teach your customer how to use the product and share the benefits.
32. Share personal experiences.
33. Be nice. If you don’t have anything positive to say, don’t say anything at all.
34. Give back to your community.
35. Respect your customer’s time.
36. Ask them about how their day is going.
37. Keep track of your customer’s interests.
38. Giggle.
39. Make a note of special events coming up in your customer’s life.
40. Know when to offer help.
41. Be knowledgeable about what you are selling (whether it be products or services).
42. Be honest.
43. Be genuine.
44. Don’t take yourself too seriously and laugh.
45. Give a cupcake!
46. Accept compliments.
47. Inspire your customers to live a better life!
48. Thank your customers again and again.
49. Grow with your customers.
50. Happy Customers = Loyal Customers

One of my favorite quote is from Maya Angelou and she says, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

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How are you making your customers SMILE today and feel good? Please share here!


xoxo,
grace.1 50 Ways to Make Your Customer SMILE :)
Grace Kang
Your Retail Product Mentor

p.s. A BIG, warm welcome to all of the new readers who joined our community! You are going to love the resources you will find here to help you make your product retail-ready… Enjoy!

 

 
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TUESDAY, NOVEMBER 22ND 12PM EST
Join me for this LIVE teleseminar where I will teach you how to make your product retail-ready and create a desirable brand. You will learn what retail buyers are looking for, how to create stellar linesheets and ways to create a buzz that get buyers to call YOU! This is a one hour call followed by a LIVE Q&A session.

This is your opportunity to ask all your burning questions LIVE and get the foundation you need to jump start your retail business.

Sign up here. I can’t wait to “meet” you on the call.

BONUS: For the first 20 people to sign up, you will get a with downloadable template to create your perfect linesheet before the call {$150 value}

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“Working with Grace has been an amazing experience. In our very first session alone, she’s tackled a lot of the questions I’ve been needing answers to. Every session with Grace gets you excited & motivated about your business. Wearing all hats for my own business can be overwhelming. Grace helps you in the right direction, and help you find balance. The knowledge that she offers is invaluable – these are the things I may have not figured out on my own, or probably would have taken a while to figure out. It has truly been a pleasure working with Grace.”

Justine Cajanding, Founder and Designer
www.lovemaki.com

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