Are you *really* ready to approach store buyers?
I always stress that it’s not necessarily about how many stores you can get in with, but rather about the quality of the store you can connect with. Did you take the time to check out the store (in-person or online) and see if you’re a good fit for that store? Finding your ideal store that perfectly complements your style is worth so much more than randomly calling a list of stores.
A good relationship goes both ways. Feel empowered to choose the type of stores that you want to do business with but when you call to speak to a buyer, be prepared to share with them why your product will be a good fit.
Take your time before reaching out to anyone. Do your homework. Does the store have a website? Check it out! Have there been articles written about or by the buyer? Read them! The more you know about the store and the buyer, the better you’ll be able to appeal to them on a more personal and well-informed level. You’ll come across better and won’t waste your (or their!) time with stores that won’t be a good fit for you anyway.
Your Retail Product Mentor
image: rifle paper & co